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We think we’re a nation of savvy spenders and are quick to hunt for voucher codes to save pennies on our weekly food shop or restaurant bill, but when it comes to holidays Brits are missing out on savings to the tune of £852 million.
New research from MyVoucherCodes shows less than a third (27 per cent) of internet shoppers use online codes when booking travel products such as hotels, flights, package holidays, parking and insurance, meaning 73 per cent of holidaymakers are missing out on hundreds of pounds worth of savings. The current average saving from voucher codes per travel product is £72.16, meaning a potential saving of up to £289 if used for all holiday purchases, with particular money-saving potential when it comes to costs incurred before you even take off.
Some airports, such as London City, charge up to £300 per week for airport parking - which could potentially be more than the cost of the holiday itself - yet only 37 per cent of shoppers think to use voucher codes to help bring this cost down.
The research also reveals that over 55s make the biggest travel purchase savings at £98.90, £26.74 more than the national average, while regionally Londoners have the highest rate of online voucher usage (91 per cent) and East Anglia the lowest (73 per cent).
The most popular types of travel savings are:
Chris Reilly, managing director of MyVoucherCodes says, 'It’s interesting to see that although online shoppers use voucher codes in everyday life, when it comes to booking holidays, potentially one of the biggest monetary outlays of the year, Brits seem to forget about the money-saving benefits of codes. More than half of people also felt that booking travel products through a voucher website meant the quality of suppliers could be trusted, another reason to remember voucher codes next time you're planning your getaway.'