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With a royal baby on the way this month, research from American Express reveals when it comes to buying gifts for the latest arrival, doting grandparents spend the most. From rattles to rompers and rocking horses, grandmothers and grandfathers spend an average of £102 and £99 respectively to celebrate the birth of their grandchild.
After grandparents, it’s uncles (£46) and aunts (£45) who spend the most buying treats for their new niece or nephew. Mums and dads can also count on cousins when the stork makes a visit, with these family members spending £44 on baby gifts.
Timing wise, while 13 per cent go shopping the month before the new-born arrives, more than a third of people (36 per cent) wait until the week after the baby is born to buy a gift. Meanwhile, one in ten (10 per cent) wait more than a month after the birth to choose the perfect gift.
The most popular gift is clothing (57 per cent), followed by toys (33 per cent) and practical items, such as nappies, dummies or blankets (23 per cent).
Across the UK, people from Newcastle are the most generous, spending £53 on average on gifts, closely followed by Londoners (£50). People from Nottingham and Southampton spend the least, £36 and £35 respectively.
Maggie Boyle, director at American Express says, 'It’s great to see so many people sharing the joy and supporting parents with generous gifts. Whether you’re a grandparent, or an aunt or uncle, everyone who contributes wants to find a great gift for the special occasion and make the most of their money too. Using a card that offers cashback or earns points for purchases like a new baby gift means you can welcome some rewards for yourself as well as the new little one.'
1) Shop early: With many buying their gift the week after the baby is born, some people might be pressed for time. By shopping earlier, you may find more opportunities to snag a good deal or catch a seasonal sale.
2) Find a gift with friends: Going in on a gift together with friends is a great way to get something special while sharing the cost with a group. Together you have more spending power for a bigger item like a Moses basket, or some personalised jewellery.
3) Try a gift and a gesture: One of the best gifts new parents can receive is more time. Consider getting a smaller gift and making a thoughtful offer of help, for example by taking siblings out for an afternoon, or helping finish painting the nursery.
4) Gift yourself rewards: Giving is its own reward, but reward points are nice too. Use a credit card that earns points or cashback when you purchase your gift, so you can earn something for yourself when you welcome the new arrival.
5) DIY: Just one in 10 people say they make gifts for a new baby, like knitting a jumper or a cosy baby blanket. If you have a special skill or something you enjoy, whether that’s photography, knitting, or painting, it’s a great way to offer a thoughtful, personal gift.