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Find a job you love, and you’ll never work a day in your life - or so the saying goes. The world seems to be full of bright young things making a good living through sharing nicely filtered photos or videos and not much else.
But just how easy is it to earn a crust through your online persona and how do you turn your social media presence into cold hard cash?
'Influencer marketing' is the fastest growing marketing segment growing. 82 per cent of people are likely to follow an influencer’s opinion.
The good news is, you don’t necessarily need to be a pretty teenager who can wield a make-up brush or a massive video gamer to make it as an influencer. In fact, of the top 100 highest earning influencers on indahash - 25 per cent are over 25, 9 per cent are foodies, 11 per cent are travel related and 31 per cent are lifestyle orientated.
It’s important to decide what it is you want to be known for and to spend your time and efforts building that audience. Pick a passion, or at most a couple of passions, that you want to share with the world and are genuinely interested in - be it classic cars, cooking or cats. That will make it easier for other fans to find and follow you.
It helps to have a presence across all the major platforms but in the early stages you can focus on one and, once you have momentum, encourage your followers to follow you on other social media too. Facebook is still by far and away the biggest platform but it depends where your audience can be found. Younger social media users seem to prefer Instagram and Snapchat while the Twitter and Facebook audience tends to be older.
Despite the attention lavished on 'celebrity' names the most successful influencers tend to be small and beautiful with 1,000 upwards. It’s important to post regularly and keep the content fresh and attractive to grow your fanbase.
Even if you are being paid, there’s no reason you shouldn’t truly enjoy the product, service or brand you are endorsing. Your audience will soon see through an obvious disconnect between you and any product placement that lacks a natural, authentic link to you and your interests. No matter how tempting a paycheck might be, shovelling fast food in your mouth when you’re posting about your healthy vegan lifestyle will turn off your audience immediately. That’s bad for karma and bad for business in the long term.
So how much could you expect to make from your social reach? At indahash we have over 90,000 global influencers covering everything from parenting to politics who can be quickly and easily reached via our app when a suitable campaign is booked to create their own original branded content for the client. The cost per campaign task is determined by the budget set by the client and your reach and engagement as an influencer so anything from $10 a post to thousands. For the majority of influencers it won’t be a route to giving up the day job but rather a chance to earn money through their passions.
This article was provided by indahash.